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As the fastest growing part of Macy's Inc. business, is achieving record sales and broadening our workforce. offers the entrepreneurial culture of a web business with the stability and support of the best brand in retailing. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for substantial growth. If you're interested in being a part of that growth and want to know what it's really like to work at , get an inside look at !
Our employees have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At we are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of digital technology and omni-channel integration with the best in retailing, is reaching new heights.
Overview:
The Copywriter, International Marketing should have an understanding of the overall business, brand and marketing objectives and proactively contribute to its evolution and success, with an emphasis on our growing international customer base. The position will be responsible for creative and strategic thinking, developing writing and messaging skills relative to sales and events marketing.
Key Accountabilities:
Sitewide Campaigns: Develop brand-right copy for homepages and emails with a strong focus on the international market.
Online Media: Create brand-right copy on domestic and international web ads for Macy's digital agency by interpreting briefs and executing with a clear understanding of messaging hierarchy.
Sitelets: Work on various microsites for special events.
Social Media: Come up with fun, compelling copy for Facebook/Twitter posts that aligns with the Macy's voice.
Skills Summary:
BA/BS Degree English/Foreign Language, Journalism, Communications, Advertising, Marketing, Direct Response or Promotion preferred or equivalent work experience.
2-3 years of copywriting experience in advertising, direct marketing, promotion or publishing; background in international marketing a plus.
Strong conceptual skills with knowledge of how copy relates to art, design, graphics and typography are also highly desirable.
Excellent communication, organizational and problem-solving skills.
Aptitude to function within deadlines, while working both independently and as part of a team. Attention to detail; maintain high standards for writing and proofreading.
Knowledge of additional languages, experience with travel abroad a plus but not required.
Working knowledge of Macintosh and proficiency with Word.
Experience with database tools and knowledge of Internet technology.
Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
