Cloud Solution Marketing Manager
Cloud Solution Marketing Manager
Location: United States - Atlanta Full time
Purpose
As Cloud solution marketing manager, you will be responsible for creating and executing the right portfolio positioning and go-to-market strategy to enable the sales teams to grow revenue as per business plan.
You will be required to work with the Cloud Solution lines product managers, as well as the other solution lines product managers to define a portfolio marketing strategy and with the sales to deploy the go to market plan.
As part of your portfolio positioning role, you will also lead a formal Customer initiative to identify/monitor areas where cloud technology can drive business transformation opportunities.
As a key member of the Cloud team, you will have the opportunity to work on transformational product management practices and gain exposure and visibility across all of.
Key Responsibilities
In collaboration with the product manager team:
Portfolio value proposition: Dig deep into the use case to understand typical users, their challenges, business benefits of the solution, and value proposition of our solutions.
Outcome: Complete use case, value proposition and solution descriptions.
Solution portfolio road map: Identify top solution opportunities based on customer value, revenue trends for the solutions, market factors, competitive positioning, etc.
Outcome: Prioritized list of top solutions for given market segments.
Package Solution: Support the product managers so they can develop their product feature set and 'package' their solutions, determining the services components, pricing, and service level.
Outcome: Packaged solution per customer segment
Go-to-market plan: Develop, implement and measure the go-to-market plan including sales/business development/consultant training, coordinate marcom lead generation, cross-selling, awareness-building activities.
Outcome: Executed training and marketing plans, measurable results.
Education & Qualifications
BS/CS or Finance, Marketing or equivalent plus 7+ years related experience in marketing, portfolio management, or business development
MBA or advanced degree strongly preferred
Experience
BS/CS or Finance, Marketing or equivalent plus 7+ years related experience in marketing, portfolio management, or business development
MBA or advanced degree strongly preferred
Knowledge & Skills
- Developing and managing market assessment, user research, and business value validation
- Strong financial and business analysis skill
- Significant portfolio marketing strategies and business development experience
- Cloud technology trend and competitive positioning understanding
- Good customer, field and partner relationship management and development capability
- Good internal influence skills and leadership
- Ability to successfully manage multiple complex activities and major initiatives
- Demonstrate ability to drive and lead dynamic, cross-functional initiatives
- Demonstrate superior business judgment and independent decision making
- Out of the box thinking
Additional Information
Position is based in Atlanta, GA
